Tuesday, March 24, 2009

Search Engine Optimization - the truth

Everyone gets sales pitches from companies offering to improve your ranking in search engines. Before you get hooked by one of them, please talk to me.

I've been specializing in search engine optimization (SEO) for 12 years now and I think my results speak for themselves.
Search for "Texas gifts" on Google. Of the top 11, four are me or my clients:
Texas Trading Post - Fun Texas Stuff
Texas and the Territories
Truly Texan
Truly Texas (newest client and we're still working on getting him in the top 5)

If you'd like more examples, just let me know.

I don't waste your money submitting your site every month to hundreds of search engines. Once your site is in a search engine, it will stay there unless your site happens to be unavailable when the search engine sends its spider out to check on your site. Nor do I deluge you with stock reports that are easy to generate and do absolutely nothing to improve your ranking. I think a search for your key phrases is the best "report" of whether what I'm doing is working or not.

I spend time working with you on the content of your site as well as building a meaningful link exchange program. Those are the primary ingredients for ranking well, but there are lots of little things that add up over time to make the difference between a page 1 ranking and a page 3 ranking. So let's talk!

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